Designing a good sales website can be the difference between losing a visitor and making a sale. You’ve got ten seconds to capture a visitor’s attention and convince them to stay—that’s how long it takes people to decide to keep reading, or move on.
But the question that arises is how to make your site user-friendly? Given below are few useful tips that will help in capturing the viewer’s attention and at the same time increasing your sales.
- Keep your website clean and simple: It should be convenient to the readers, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.
- Plan your website carefully: You need to plan your website carefully to make it really sell your product and at the same time create a good impression on the viewer.
- Have an attention-grabbing headline: This is an essential requirement as it tells viewers what they’ll gain by staying. It should list some clear, compelling benefits—what they’ll learn and what kind of information you’ll provide.
- Make your navigation easy: The site should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask visitors to click, you lose some of them. It is better to use more sales copy and fewer images
- Make your sales process quick and painless: It is equally better to avoid using hidden links. If you want people to buy from you, you have to make it obvious how.
- Develop Your Customers’ Trust: Your website has to convey credibility and professionalism—people won’t buy from you if they don’t trust you. You can build the trust of customers by sharing and relating your experiences and explain how this product has helped you—let them see there’s a real person behind the site. Use testimonials from people who’ve actually used your products. Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers.
- Create Customer Loyalty: Sharing relevant and interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your site—there’s a good chance that, while they’re there, they’ll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.