For many years, naysayers speculated that e-zine publishing in Internet marketing was dying a slow, cold death. And yet, surprisingly, it has only become more popular, as people realized that building and marketing to a list was by far the most effective way to close sales and to get repeat sales.
E-zine publishing in Internet marketing today is very similar to what it was in the past. The general purpose of publishing an e-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market. You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve. This is much more effective than attempting to close sales immediately, as many sales pages attempt to do. Most people must be exposed to a product repeatedly and must talk to a sales person repeatedly before they will settle on a single product or service. This is especially true if the price tag on that given product or service is out of their normal, comfortable spending range.
If you want to close more sales, you will want to get a grasp on e-zine publishing in Internet marketing today, so you can make informed choices when publishing your own e-zine. While it isn’t quite as easy as it was in the late 1990s, it can still be an effective marketing tool. With that being said, you will want to use effective methods for finding leads, getting leads to actually sign up through your opt-in list – and, finally, you will want to develop a powerful mechanism for upselling leads. If all of these parts aren’t functioning properly, your e-zine will not be an effective sales mechanism.