Guide to Google Analytics

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Wouldn’t it be great if you could work out what terms people were are searching for using search engines (like Google and Yahoo!) when they find your website, what pages they visited and what countries they visited from? Well, you can. Google Analytics allows you to find out all this valuable information about visitors to your website and much more. And best of all, it’s free.

?To sign up for an Analytics account, you first need to sign up for a general Google account. To do this, go to and click to register.

Then you need to log in to your Google account and click on the Analytics option, which can be found under “My services”. Next you need to click on the Sign Up button. You’ll be asked to enter a number of details about your website, fill them in and then click on Continue.

Once you’ve registered you’ll be given a piece of code which you’ll need to paste onto your website. You can either do this yourself using a program like Dreamweaver, or ask your web designer to do it for you.

After you’ve added this code to your website you’ll be able to start finding out a variety of useful statistics about your site.

Click on the “View Reports” link next to the site for which you want to view its statistics.

This will bring up a ‘Dashboard’ showing key statistics for your site, with the number of the site’s daily visitors shown on a line graph, while the information below the graph includes the total number of visitors and page views. You can change the date range shown by clicking on the down arrow next to the dates above the graph. This will bring up a set of calenders. You should click once on the date you want to see the statistics starting from and then click again on the date you want the statistics to end on – and then click “Apply”.

On the left side of the screen, you’ll see a menu with the options: Visitors, traffic sources and content. Each of these options will show you more detailed statistics about your website. For example, traffic sources will tell you information about how people found your site, through search engines or from links from other websites.


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