The web is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many websites. For the past few years and the next ten years or so, search engines will be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Currently over 86% of our e-stores traffic comes from search engines! We have increased our traffic by over 11% in the past month, and there is still much work to be done, landing pages, article marketing, blogging, etc. It is an never ending battle to stay abreast to your website’s Search Engine Optimization
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top ten is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. Our most successful keywords are related to Nightmare Before Christmas merchandise. We are generally on the top page or at least in the top 10 in search terms with the keywords that relate to Nightmare Before Christmas. We are working hard on other keywords.