When the UK Kennel Club first accepted registrations for the breed in 1919, fifty-four dogs were registered, and by 1926 this number had grown to over 8,000. The breed first gained international recognition at the decline of World War I after returning soldiers spoke highly of the breed, and animal actors Rin Tin Tin and Strongheart popularised the breed further. The first German Shepherd Dog registered in the United States was Queen of Switzerland; however, her offspring suffered from defects as the result of poor breeding, which caused the breed to suffer a decline in popularity during the late 1920s. Popularity increased again after the German Shepherd Sieger Pfeffer von Bern became the 1937 and 1938 Grand Victor in American Kennel club dog shows, only to suffer another decline at the conclusion of World War II, due to anti-German sentiment of the time. As time progressed, their popularity increased gradually until 1993, when they became the third most popular breed in the United States, a position the breed still holds. Additionally, the breed is typically among the most popular in other registries.
The breed was named Deutscher Schäferhund by Von Stephanitz, literally translating to “German Shepherd Dog”. The breed was so named due its original purpose of assisting shepherds in herding and protecting sheep. At the time, all other herding dogs in Germany were referred to by this name; they thus became known as Altdeutsche Schäferhunde or Old German Shepherd Dogs. Shepherds were first exported to Britain in 1908, and the UK Kennel Club began to recognise the breed in 1919.
The direct translation of the name was adopted for use in the official breed registry; however, at the conclusion of World War I, it was believed that the inclusion of the word “German” would harm the breed’s popularity, due to the anti-German sentiment of the era. The breed was officially renamed by the UK Kennel Club to “Alsatian Wolf Dog”[a] which was also adopted by many other international kennel clubs. Eventually, the appendage “wolf dog” was dropped. The name Alsatian remained for five decades, until 1977, when successful campaigns by dog enthusiasts pressured the British kennel clubs to allow the breed to be registered again as German Shepherd Dogs.