Developing your church brand is much more than creating a logo for your church, ministry, or organization.
â€œTargeted marketingâ€ /Pick a Target Audience
A target audience is your focus group, the people to whom you are going to
communicate and focus your attention. Usually churches are afraid to identify a
specific target audience because they fear it will seem like they are going to shut
some people out. After all, the gospel is for everyone; why canâ€™t we just create a
In marketing, if you donâ€™t focus you wonâ€™t be able to communicate effectively with anyone. By not having a target audience you risk shutting out more people than if you do.
Sit down by yourself and the other leaders of your ministry and identify theÂ Specific target groups you are intend to reach. identify your target audience? Write down Characteristics,demographics. Learn as many things as you can about them. When youâ€™ve done this, youâ€™ll have a better chance of crafting a message that will meet and suit their needs.
Identify a niche groupâ€™s e.g.
- Young upwardly mobile professionals
- Youths seeking direction for their livesâ€¦
- Rich but unsaved
- Unmarried sisters (special spinsters)
- Entrepreneurs and business oriented people.
Design programs and projects or initiatives in line with these groups
Learn form others , Visit Other Churches
Proverbs 27:17 says, “Iron sharpens iron, so one man sharpens another.” In the same way that other people can sharpen your character, other churches can help you sharpen your ministry. Make visiting other churches part of your ongoing Marketing research. Whenever you can, learn what others are doing and why they are doing it. Simply visiting another church will help you sharpen your ministry by making you aware of things you didnâ€™t know you needed. You will learn to see things from the perspective of an outsider. A visit might even jog your memory about changes you need to make in your own church.
Try to take some time away from your own ministry, even if that means taking a Sunday off. Visit another church somewhere and get another outlook on how people are doing ministry.