A keyword on the web is a reference to the content and/or the type of meta element included in a given web page‘s HTML code to aid in the page’s indexing. Keyword tools usage is important in internet marketing. The websites, blogs and advertising is built around these keywords. They are the lifeline of your business. There are many keyword tools available in the market. Google and Yahoo provide free keyword tools and are the most popular.
Since Google provide free usage and is designed to be used by many people, it does not have in depth research records and detailed searches. There are some dos and don’ts for using keywords in Google. Do not create long lists of generic and irrelevant keywords or they may damage your entire Google Adwords campaign efforts. Therefore you should use specific and detailed or descriptive keywords for your Google Adwords. For example if you are selling laptops, then use keywords like buy laptops, heavy discount on laptops and so on.
There is secret behind using Google keyword tool efficiently and to your advantage. This can be done by following a few simple steps that. Now, by using generic words you may get a higher traffic but there are chances that your conversion rates are small. At the end of the day your bill will be higher than the business generated. On the other hand if you use specific words on Google keyword tool, your traffic might be less but your conversion rates will be higher.
Frankly speaking a lot of hard work is required to make money with Google. In the ‘Google Magic Formula’ e-book you will get answers to most of your questions. How to do keyword Research and how to use keyword matching options? How to choose keywords for which you only pay a few cents? These are some of the topics covered and will provide with an insight of the important aspect of keyword tool.