What is AdWords?

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In the past few years, the internet has changed dramatically from the information super highway into one of the most profitable money making platforms in history. The people in Mesopatamia used caravans, and India and China used huge bazaars in the past. But now, people have found another “money tree” called the internet.

Now more than ever, the internet is being used as a money tree. People are setting up websites to make a flow of cash to their wallets every single day. Unfortunately, most of them are not able to make much money at all. They might attract an occasional visitor or two, but they don’t make any sales. Their conversion rate is so low- actually, the traffic to their websites is so low, they can’t even think of making a sale.

The lack of traffic is the problem that most websites on the internet face. Almost every single one of them has tried to generate some form of profit for the website owner. But the only reason that the site owner’s bank account doesn’t grow is because of the fact that there are no visitors to click on the ads, or buy the products, or anything else.

If you are in this type of problem, you know how horrible it feels everyday to log into your analytics account and find only one visitor has found your website. No matter what you’ve done to increase the traffic to your website (article marketing, submitting to link directories, spreading the link with twitter/facebook), you still didn’t get the traffic your site deserves. What should you do in this situation?

There is a simple answer to this. If you can’t do something for free, pay for it. What I mean is buy traffic. But this doesn’t mean to just go up to a random unknown site saying it will put up your ads on that site and buying traffic. If you want to buy traffic, go to the one place that just about every single person online has gone to at least once in their life. If you wish to buy traffic, go to the most visited website ever to get it. In other words, go to Google for traffic.

Google gets hundreds of millions of views a month. It is ranked number one by the prestigious Alexa.com in terms of traffic. Hundreds of websites get about all their traffic from Google. All the sites that you see on the first page of Google are the ones that get hundreds of thousands of visitors a month. Hundreds of thousands of people search stuff on Google every single day.

So as you can see, Google has a high reputation in the search industry. But they aren’t keeping that reputation all for themselves. They are allowing us poor webmasters a chance to grow traffic to our sites. And the way Google does that can be described by one single word: AdWords.

AdWords is nothing new. It’s been around for a long time now, and most webmasters have an AdWords account. AdWords is an incredibly powerful program started by Google many years back. AdWords is a pay-per-click (PPC) program. You have to make a small text ad about your website for Google to display on it’s search results, and wait for people to click on your ads. This is the “click” of PPC. Then there is the pay of PPC. For every time a person clicks on your ads, you have to pay.

You get to bid for the price you want to pay for each click. Usually, if you bid the average bid, you will get the average ad position in the search results. If you bid higher than the average, you get a higher position than your competition, and have a chance to get more visitors to your site.

In order to use AdWords advertising, you have to go sign up for AdWords (a very simple process), and prepare your website for the traffic from AdWords. Experiment with different web designs to find which one people will like to either click on ads, or buy your stuff. After all, that’s all you want, right?

The internet is not only the information super highway, but also a money tree. So why not take advantage of it? Using AdWords is a worthful investment if you want to get some good traffic. Even if it’s not free, you can make it work for you. If you design your AdWords landing page in the way that people will fill up your bank, you will make a lot of money very fast.

So if you are in desperate need of web traffic, you should consider AdWords.

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