Adsense Arbitrage Sites
I have previously in another article on this site explained what an adsense site is but I will briefly revisit the subject for you. The purpose of an adsense site is to accumulate income in small amounts from visitors clicking on an adsense advert.
I say that income is accumulated in small amounts but experience varies as to the level of income you can earn from adsense. Some people report dismal earnings whereas there are others apparently earning enough income from adsense to replace what they earn from their day jobs.
An adsense advert is a small snippet of advertising you see when you carry out a search using Google’s search engine. These adverts are placed down the right hand side of the listings page and the first few adverts at the top of the page. If you look at the full listings page you will note that there are 10 websites listed per page. The goal of every internet or web master is to get their websites listed on the first page of Google’s listing pages for the keywords they are bidding on or optimising their website pages for.
The 10 listed websites on each of Google’s listing pages are there not because they are paying Google to be there. These are free listings and various methods are employed to get your websites high up on the listings pages. Most people aim to occupy the number one position on the listings page for their keyword. However, it is not an easy task to get to the number one position for very competitive keywords.
Some people employ search engine optimization (SEO) experts to help them to get their websites high up in the listings page, preferably in the number one position. These experts employ all types of techniques such as on-page factors and off-page factors in their SEO arsenal. The on-page factors include putting your main keyword in the title of the page, using H1 tags for the headline, making sure your keyword is in the first and last paragraph of your article, sprinkling your keyword throughout the article without any keyword stuffing to achieve a keyword density of between 1-3 percent of the words on the page, working on the meta-tags on the HTML page such as the description which should again include your main keyword, the title tag should be an H1 tag, the meta-keyword tag should include 6-8 keywords and no more, the paragraphs headings should be H2 tags etc. You can carry out these optimisation yourself but bear in mind that on-page factors are becoming less and less significant in Google’s algorithm in terms of getting your website to the top of their listings.
The off-page factors are more significant to your websites in Google’s eyes than the above listed on-page factors which is not an exhaustive list of on-page factors. It is said by those in the know who have a technical understanding of Google’s algorithm that in terms of weighting the on-page factors account for between 20-30 percent whereas the off-page factor account for the other 70-80 percent of the success of your websites.
So what are these off-page factors? The most important of these factors is the number of in-coming one-way links to your website. The number and quality of those links is significant as are the page ranks and relevance of the websites linking to your site. You should not drive all this linking to your index or home page. You should drive some of this linking to the internal pages of you site and ensure the sites linking to you use your keywords as anchor tags to link to you. This way you are spreading the link juice across your site in a natural way over time rather than in one large effort. Google prefers natural linking rather than some artificial link stuffing similar to keyword stuffing by web masters in the past.
You can get one-way links to your website for free by contributing articles to article directories such as Ezine Articles and Go Articles. Or you can create a Hub Page or Squidoo lens. There are also a lot of social book-marking sites to book-mark your articles such as Technorati, Delicious and other Web 2.0 properties. If you go to http://www.go2web20.net/ you will find a list of these sites.
So what does all what I have said so far has to do with adsense arbitrage sites? Well, these sites are set up specifically to earn adsense income. In order to do this they drive substantial traffic by natural search which they do by the methods previously described. However, they also drive traffic to these adsense arbitrage sites by means of paid traffic.
The main method of paid traffic is through Google Adwords. Under Adwords they bid for traffic using high-searched but low-cost keywords. They obtain these keywords by subscribing to Wordtracker or they buy a third-party keyword software. In the past they used to set up thousands of keywords to drive traffic to each page of their site. However, it is now considered wisdom that you target each web page with a single keyword and keep your keywords and site on a thematic basis.
At the end of the day you would have achieved a certain level of traffic to your website and from that targeted traffic a certain percentage would have clicked on the adverts showing up on your website. If your content is quality content then your click-through rate will be higher and therefore your adsense earnings will be higher. If you then compare the cost to you of driving this traffic to your site under Adwords to the amount of your adsense earnings you will know over time whether you are making a profit or a loss. This is what they mean when they talk about adsense arbitrage sites. You are targeting a certain level of advertising costs on these sites in the hope that you earn sufficient adsense income to cover those costs and make a profit in the process. There is nothing illegal about this technique but over time it’s effectiveness like a number of other techniques have diminished somewhat.
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