ADVERTISEMENTS HAVE A STYLE:
The advertising is a combination of artistic values and scientific actions that could bring more people into our business fold. Advertising is dissemination of information about the striking facts about the products or services. It is explained such a way that the potential consumers listen to it with a good attention.
To make the people attentive, we need to create the advertisement in a special attractive way. We have now understood people’s attention could be grabbed, of course with pleasing pictures, photographs and movie shots.
The pleasing personalities like young babies, youthful children and young girls and women play great role.
A smiling nude baby can attract the young mothers in respect of advertisements that tell about products like Johnson’s baby soaps, oils, creams and talk cum powders.
A sleeping baby can attract the mothers who wish to use diapers for their children.
A laughing healthy baby will attract the mothers buying milk powders like Glaxo, Lactogen and baby foods like Ceralac.
The young children like to consume nutrient rich drinks like Nutramul.
ONE FOR ONE ONLY:
Though these are told about general advertising trends, the appearances of specific models to specific brands are very important.
One model appearing with a baby will not be copied for another brand.
The sentences or catch words used in one product will not create any impact if duplicated.
The baby food Ceralac is specific for going young babies.
1. Children hanging from bars will not get a good height. Only the mother knows that “Complan” will increase the height of school going children.
2. “123 Horlicks” is meant for school going juniors. You know pupils will sing “huang huang” while they drink Horlicks.
ORIGINALITY IS POWERFUL:
In all these advertisements, original babies and mothers are mostly maintained for a longer period. The catch words, slogans and jingles of advertisements are always the same with one brand.
These originalities are powerful tools to keep the buyers in memory of these ads and make them trust worthy with regard to the qualities of the products.
COPY HAS NO VALUE:
If an advertisement is copied in any respect it looses its importance and also the new brand also looses its business integrity in the market.
The original style, story, catch words, models, their dressing code and style of appearance, their smile and laugh all are observed and retained by the consumers and they do not wish tom part with them as for as the product is concerned.
CHANGE A LOW PROCESS:
A change will take more time to get acclimatized to the consuming public. Slow changes with their associated brands are accepted and viewed as expansion of products for the benefit of the society.
This is the impact of advertisement which could be maintained with originality on the consumers.