A promo model job is to drive consumer demand for a specific company, product, service, brand, or concept by directly interacting with consumers.
Lots of money can be made in promotions. LOTS!! Most people choose to get involved in promotional marketing because you can make an impressive amount of money, set your own schedule and have the opportunity to travel and widen your social horizons!
Promotional models can be female or male, typically attractive in physical appearance. While the typical age group for promotions is 18-29, there is still large demand for 30+ promotors depending on the type of promotions or marketing venture.
Job description: Promo models not only provide information to the consumer about the product or service, but they make it appealing. This enables the consumer to personally identify with the product, service, or company.
First, decide what type of promotional modeling that may suit your personality by familiarizing yourself with the different types of promotions and event staffing.
The five major types are:
1. Convention and Spokesmodel Events: Models seen at trade show work as brand ambassadors for a company or service. Trade show models are articulate and quickly learn information on the company and its product and service.
Tradeshow or convention models are the highest paid in promotions making a minimum of $35-$50+ per hour.
2. Nightclub, Liquor, and Bar Promoters: Requires more of a modelesque appearance and a notch of “sex appeal” in order to promote the spirits/ liquor beverages.
On average, liquor and nightclub promotions pay well; $25-$30+ per hour. They are mainly required to work LATE evenings and early mornings.
3. Street Teams: A group of brand ambassadors who are set amiss in a public area in order to bring product awareness to consumers usually at a large public event. On average, these teams make $18-$22 per hour.
4. Guerilla Style Marketing: One of the more challenging in my opinion. Similar to street teams in that it involves several BA’s at once in order to administer sign-ups, surveys, and data information from the public. On average, these marketer make $15-$20 per hour.
5. Product Demonstrators: A brand ambassador that demonstrates how a specific product operates/works. Product demonstrators also gives out free samples (food, drink, and other fun goodies) at stores or malls. On average, these demonstrators make a minimum of $12-$25 per hour.