When it comes to traffic generating, many affiliates and website. Owners tend to get stuck in a comfortable rut. We often use a small number of favorite techniques and rarely venture beyond them.
I’m hoping this article will encourage you to look beyond the techniques you are using and try a few new ones. By using a wider variety of techniques, you’ll attract new visitors from new places.
1. You must have high quality, unique content if you want long-term, free search engine traffic
This is the most important tip of all. Sadly, it’s one which many website Owners ignore.
Provide lots of information-rich, keyword-rich, useful content for the Search engines and humans to find.
You know that search engines are being clogged with junk at an alarming Rate. These days, even Google’s webmaster guidelines advise affiliates to Publish “unique and relevant” content.
If you spend time thinking of ways to provide truly useful content that People will talk about; you’ll automatically end up with lots of free, one-way Links to your site as people recommend it without even being asked to do so.
If your website helps solve people’s problems, they’ll love you for it.
2. Keep adding fresh, relevant, useful content.
The more pages you build full of on-topic material, the better the chances your site will be found.
When it comes to keywords, think big. You want your site to be found via Thousands of different phrases every month. Then you can lure that traffic to your best money-generating pages or to your newsletter sign-up page.
Also, search engines prefer fresh sites which keep gradually adding new Content. Don’t let your site go stale.
3. Choose a memorable domain name.
If you’re launching a new site, choose a name people will remember easily. Try to choose a name which won’t be confused with similar names. You don’t want people typing your competitor’s domain name when they’re trying to find your site.
www.NameBoy.com has a handy tool to help you choose domain names. Also, you can find a surprising number of good deleted (expired) domain names, at www.Whois.net. Both tools are free.
4. Buy the wrong domain name, too.
If you think people may confuse your domain name with a similar name, try to buy that name, too.
5. Use appropriate keywords in your image file names.
One of my websites gets hundreds of visits a month from people who are searching for images. I’m not sure how valuable those visitors are, but I didn’t have to do anything very special to get them.
Google Images – http://images.google.com – makes it easy for people to Search for graphics online. To take advantage of this, when choosing the file name of an image on your Site, use an appropriate key phrase, for example, “book-ends.jpg” if you’re Promoting book ends
I’m not sure how much use traffic to images is, but if it’s additional traffic you can get simply by choosing image file names carefully, it’s worth having.
6. Do serious keyword research.
If you want to get lots of traffic from search engines, you need to find out the exact phrases which people are typing into search engines. There are free tools available for this, but they’re not nearly as useful as the more comprehensive paid tools.
For example, if you’re using the Overture keyword tool for your research, be Warned, its results can’t be trusted. The Overture tool is useful to give you a quick rough guide, but not for Serious research.
7. Improve page titles.
Here’s a good way increase your traffic. Go to Google and type any phrase into the search box. Look at the titles of the websites in the top 10 rankings. Which ones catch your eye and tempt you to click on the link? Some are dreadfully stodgy, boring. Some are merely a long list of keywords. Some are good. Some are junk.
Good titles are written for search engines and humans just like you. Now look at the titles on your site. Start with your most important pages. Rewrite them to make them more eye-catching.
8. Organic SEO.
Search engines are getting cleverer all the time. You can try to outsmart them but to me it makes more sense to work with them.
They’re gradually getting better at sifting out low quality websites and Ranking them poorly. So build high quality websites containing genuinely useful material that other people want to link to. The basics of good search engine optimization are fairly simple. Here’s a Very quick summary:
•You need to make it easy for a search engine to figure out the topic of your page.
•Find appropriate keywords or key phrases and use them in the title, in the page heading, in the introduction, throughout the article, in the Meta description, in alt tags, at the end of the article, in links on the Page, in bold or italics, and perhaps in a list on the page.
Use key phrases in your file names, for example: keyword1- keyword2.html.
•Use synonyms and word variations naturally throughout the page.
•When linking to your pages, use appropriate keywords in the anchor Text (the words people click on). Do this for links throughout your site, And also on other people sites which link to yours. Vary the anchor Text.
•For internal links, it’s better to use text than graphical links.
•Create a logical navigation system so that humans and search Engines can easily find the content on your site.
•Get links from other sites to internal pages as well as to your main Page. This is just a brief overview of a big topic.
9. Submit to the main directories.
The more high quality links you have to your site, the more impressed the Search engines will be.
Start with major directories such as…
Here’s a good list of directories
Be sure to read the submission rules carefully at each site. This will slow you down but it increases your chances of getting your site listed. Listings can last for years, so it’s worth while taking your time to get the details Correct.
You may want to outsource this task by finding someone at a site like ELance or hiring a student.
10. Distribute USEFUL articles to article directories.
Write articles and submit them to article directories. Make sure they’re useful, interesting articles not fluff. Other websites will pick up these Articles and use them on their site. If you’ve added a link to your site in the “About the author” box at the Bottom of the article, you can get hundreds or thousands of links to your Site. You also boost your reputation.
11. Write articles directly for other sites.
Getting high quality links to your site is hugely important. Ideally, you want Links from “authority” sites – sites which have a lot of links to them.
As well as reading what search engine optimization experts say, study what they actually do.
One common tactic they use is to write expert articles and Get them published on related websites. When they do this, the links they get to their site are beautifully on target – those links come from a page which is all about search engine optimization – which perfectly matches the Theme of their site.
To a search engine, such links look much more important than a boring link which is just one of dozens on a page in a little mini-directory tacked on to a mini-site.