Before you can get people onto your list, you need to find effective ways to drive traffic to your squeeze page where they can sign up. On top of that, you must have a valuable giveaway that they just can’t do without. Once you have these two elements in place, your list will grow rapidly.
Here are 10 opt-in email list building tips to get you started:
1. Build a squeeze page with an irresistible, value-packed giveaway. To make it successful, use highly relevant bullet points and pique your visitor’s curiosity so that they want to signup. Done well, a good squeeze page can easily convert at 50% or higher.
2. Locate high-traffic social media sites in your niche and comment on posts that relate to your squeeze page offer. Put yourself in front of those who are most likely to appreciate and need your product. Convince them that you have the answers they seek and they will gladly sign up to receive more of your valuable advice.
3. Use article marketing to attract webmasters who are looking for relevant content. You can post your articles in article directories and wait for people to find them. Or you can find popular, high-ranking sites in your niche and contact the webmasters directly and offer your articles for their use. Be sure your articles contain an enticing invitation and link to your opt-in form.
4. Participate in giveaway events. This is an excellent opportunity to leverage the marketing efforts of everyone involved in these events. Make sure people have to visit your landing page and signup to get your product.
5. Locate marketers in your niche who have a sizeable list. Strike up a deal to swap promotions for your squeeze pages. This method will get you loads of traffic and build a relationship that will benefit both of you for years to come.
6. Invite your current subscribers to promote your free offer for a small financial return per subscriber they send your way. Think of it as the price of advertising, which would cost you far more.
7. Use PPC to drive traffic to your opt-in form quickly. Your ad will work best if it promises a benefit and has an element of curiosity.
8. Utilize paid to click services to build your list. If your giveaway is relevant and in demand, you will add subscribers quickly.
9. When someone buys from you, send them directly to an opt-in form where they can register for upgrades or just to complete their order. This works well, since they have already agreed to buy from you and will readily fill in the form.
10. Begin a viral marketing campaign. Create a product with your squeeze page links inside and encourage people to pass it around. Offer it to your list members, have your friends and business associates pass it on to their list members, and post it on free book sites.
These 10 list building methods work extremely well. Use them all or combine your favorites and you will grow a quality list quickly.
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