A quick guide to getting your print job done.
When it comes to printing your leaflets, business card, postcards or anything… there is a mine field of options to choose from, and if your new to print media this can put you off the whole process and lead you to paying a fortune in order to get the job done right and fist time.
I’m going to explain the different terminology used and direct you through that mine field in order to get you the best possible out come for your prints.. you want them printed, delivered and looking the best they can be… without breaking the bank.
Firstly where to look.
You can go to a local printers, either on the high street or an actual printing press, you will find a listing in your local yellow pages or similar. This is an expensive option, and you actually have to take the time out to get over to them, plus if you don’t have a design these guys could charge you literally hundreds of pounds to pout the design together, and then charge you hundreds more to actually print the finished product.
The second option and by far the best is an online printing company. There printing will just as good, probably done quicker and will around a 3rd of the price, and as mention above you don’t have artwork ready then they will be able to put together something from your ideas quickly and it wont cost the earth.
Getting your files ready for print:
Most printers will only accept files in the following formats: PDF, Jpeg or Tiff. Each of these are professional print formats and need to be very high resolution and to a specific size. I wouldn’t send anything to print unless its 300dpi (dots per inch), and be CMYK in colour who ever creates your file should be able to do this for you. If you’re creating them you’re self you can easily find this in Photoshop or similar… just have hunts around. The sizes of files can be found on the internet, and you should definitely add what’s called a bleed to each file. A bleed is like a border that goes round the artwork in order to allow a little bit of give then printing & cutting goes ahead. I would add .01 – .03cm around the artwork just to make sure. For example A5 is usually 14.8 cm x 21 cm but your artwork will need to be 15 cm x 21.2 cm.
Choosing paper type:
Gloss, matt, dispersed varnish and Chromolux is only a few types of the paper available. This can be boggling if you don’t know what these terms means.
Gloss is shinny paper and usually comes in slightly lighter paper such as 135gsm. Matt will also have a shine but nearly as much, and feels slightly grainy to the touch. As the paper weight cards higher (Ill go through this after) you will get matt or matt with dispersed varnish. Dispersed varnish will give the paper a gloss look, and comes out with really impressive looking product. Paper weight is another factor to consider. Paper ranges form 135gsm up to usually around 300gsm.
135gsm this is cheaper end of the market but still has a more professional look and feel. For an example pick up the take away menu from the hall, this will usually be printed on 135gsm gloss. 300gsm is like postcard thickness and will be much more expensive.
Finally 4-4 4-1 4-2 no this isn’t England’s current football score results…
4 are for full colour so 4-4 is for full colour double sided. So 4-1 is colour one side and black the other like you’d finds a regular postcard is. 4-4 would be that take away menu again with full colour both side. If you only having a single sided print, you want to choose 4-0. But remember that printing on a single side or a double side is usually the same cost and blank backside is a wasted space. Even if you print the same on both sides… remember if your delivering them through a letter box, it could mean that the blank side faces down… if it’s printed on both your more likely to catch the persons attention. Putting your product together. So if you’re looking to print A5 flyers here is the spec I would recommend for a fast professional look and feel without breaking the bank.
A5 300DPI CMYK 15 cm x 21.2 cm PDF artwork
135gsm paper gloss 4-4
As a price example you should never pay more than £110 for 5000 flyers of the above spec.
That’s all for now… thanks for reading.
The good leaflet design guide.
The balancing act known as marketing is without a doubt very hit and miss game, where missing is much easier than hitting. I want to put a few points to lower the chance of that all to often miss with some tricks I have learnt over the last couple of years that can improve your marketing campaigns results 10 fold.
This is by far the most important part of you leaflet campaign. I don’t want to see your business name; I don’t want to see anything that does not bring the complete ‘offer’ to your client in one line.
Sell your Property QUICKLY and at no cost to you.
SELL your Property quickly and at no cost to you
SELL YOUR PROPERTY quickly and at no cost to you.
All three of the above sentences have the same words but the bold represent the part that will be biggest.
Now if had this on a flyer and held it face down on a table, and then lifted it for a customer and dropped down again, and you ask them what is the one word you remember. You would prefer them to remember ‘Quickly’ ‘SELL’ or ‘SELL YOUR PROPERTY’. This is called the hook. This is what makes them pick it up off the floor and read it… but only if they want to sell their property quickly, so hitting your target market.
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