90% of online marketing is depended on organic searches. In search engine marketing to get higher ranking of a website by targeted keywords in organic searches, search engine optimization has greater importance. But it is not easy process to get higher ranking in major search engines by required keywords. Higher ranking in organic searches are the practice of search engine optimization.
Better optimization for a website URL and Title research are keys. If a site has well optimized URL then promotion of that website will be easier. Search engines need a URL that has unique and fresh content.
In the optimization process title tag also takes place uniquely. For each URL there should be different title and Meta tag on web page related to exiting content.
There are some tips to optimize URL and Title:
URL should be clean and duplicity should be removed
There should be at least one static page for each brand
Dynamic page should be exist on static page
In the search engine static page has great importance so try to give your main brand in static pages
Title contains keywords so; try to keep each page title different to avoid duplicate terms
Title should be descriptive and in short including with targeted keywords
Title should be attractive and meaningful like a sentence
These two are basic aspects of search engine optimization. To get higher ranking in major search engines, it should be complete in proper way. If these two terms are well optimized then ranking will be up soon.
Title and URL making are the part of research. It should be finalized after competitor, market and theme research. For URL, there should be a well define folder which should be in small letters without spaces. Title should be in running letters after having finalized keywords research.