Online businesses thrive on the traffic to the web site. The visitors are the lifeline of a web-based business. However, there are ways to improve sales with the existing traffic.
Personal touch: A personalized approach will help the visitors to feel at home in your site. This can be achieved by making the sales pitch to individual visitors rather than the general audience. Approach them as a friend, who has their best interest at heart. Once the alien feeling melts away, it is easier to convince the visitor to buy your product.
Testimonials and comments: Take care to include both favorable and adverse comments of your customers in the site. This will be more convincing to the visitor than all the sales pitch. You can exploit the herd mentality of man by doing this. When a visitor is in two minds about buying your product, a good testimonial can make all the difference.
Graphics: Many visitors are not patient enough to read through the entire text. If the same is included as images or charts, the message will be conveyed easily.
Bonus: Offer bonuses to the product, but ensure that it is compatible with the product and high in quality. It should act as an irresistible temptation. The prospective buyer should feel that the deal is a steal and it is not to be missed at any cost. The monetary value of the bonus may be displayed to gain more leverage.
After doing all these, many sites forget to do something simple – ask the visitors to buy the product. Simplify things by giving clear instruction on how to buy the product. This can be done by including a ‘Buy Now’ button.