Concepts in internet marketing have drastically changed over the years. It used to be that businesses small and large would have a lead budget that normally was quite high. The reason for this is that many felt that contacting leads from the internet personally was the only way to get good prospects. Things have changed except the internet isn’t in the background it is the main way many people find all their prospects. Though there are some that still do it the old fashioned way most marketers use the internet in many different ways as their primary marketing tool. For some who may not understand it all they may still wonder if they should still have a lead budget rather than just take advantage of all the free internet options.
If the most successful home based business owners never purchased leads it may have many others choosing not to as well. Using the free tools available on the internet first is the best way for business owners to see what works for them. The reason many don’t purchase leads is because they have gained success from free internet options. Still some may have seen a success story of purchasing leads and it does work for some but it may take quite a bit more time than the internet options available.
When there are free options available that have been proven to be effective to build home based businesses it seems a waste to spend unnecessary money on what may not work. The choice is up to each person whether or not they are going to purchase leads or not. Free these days keeps money in your pocket and can build a successful business is there really a choice.