Nissan has just announced that it will start mass producing zero emission electric cars at its Tennessee plant by 2012. The plant will produce 100,000 affordable electric cars per year.
A good number of vehicle manufacturers worldwide have started producing electric cars as an alternative to conventional vehicles that use gasoline or diesel fuel. But the switch from gas to electric has not been quite successful in terms of usage and acceptability by consumers. The reason is they are not affordable.
Nissan has announced Tuesday that it will mass produce affordable zero-emission electric cars in its new retooled plant in Tennessee by 2012. The plant will produce 100,000 electric vehicles a year.
Nissan is set to unveil its first electric vehicle in Japan on August 2, 2009 and begin commercial sales next year. In 2012, Nissan will mass produce them in its Tennessee plant and sell them at affordable price. The company however did not say how affordable the price will be. But Calos Ghosn, Nissan CEO said that ‘if it’s not affordable it’s not going to work’.
“We are not going to come with a very high price. We are going to come with a reasonable price,” he said. “We are here to mass market them.”
>Earlier in the month, Nissan’s smaller rival, Mitsubishi Motors Corp., launched its electric vehicle, the i-MiEV, with a price tag of 4.59 million yen ($48,300). Even the company acknowledged the i-MiEV is too pricey and said it aims to cut the price in the future. >
Nissan has just received a loan of $2.1 billion from the US to retool the plant and mass produce the zero emission electric vehicles.