Do salesmen sell or customers buy?

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A topic something like whether an egg comes from a hen or a chick comes from an egg, but it is quite interesting and thought-provoking. Selling is conveying something for value to a buyer and buying is getting something for value or consideration from a seller. But what we have to decide in this topic is which process predominates, whether salesmen sell or do customers buy.

When we consider the number of sellers or buyers, the latter outnumber the former. When we analyze the process of selling and buying in legal terms, the process of selling commences by extending an offer for selling and it is followed by either by an offer of acceptance or repudiation or rejection of the offer. On rejection of the offer, the process of selling ends rather prematurely. When the offer is accepted, what we call ad idem or the meeting of minds occur and thus we see a contract is entered into between the buyer and seller when an offer and acceptance is complete. But the process of selling is complete, only when the buyer pays the agreed consideration to the seller. This legal process of selling and buying involving offer and acceptance etc mostly occurs in the case of selling immovable properties. In this process, both selling and buying occurs simultaneously and they play equal part.

In the case of movables ranging from a small pin to a heavy vehicle, eatables, groceries, textiles, all kinds of services like legal, medical, engineering, management etc, though the essential processes like selling and buying are involved, buying is predominant and actually customers do buy. In the case of peddlers or street vendors, actually the salesmen proclaim their general offer openly, but it is ultimately the customers or the buyers who buy.

When we consider the services availed by the customers either from the doctors or from an engineer or a lawyer, it is the customer or buyer who seeks the services of a specific professional for their requirements. In this case, we can very well maintain that it is the customer who buys the services from the concerned persons and the customer predominates in availing services.

Take the case of a hotel or a textile shop or a departmental store. In the case of a hotel, they simply advertise through their sign boards indicating that the food items they have are for sale. The customers based on their needs and good will of the hotel, go there to have their much wanted delicacies. Or in other words, the customers either buy or eat their most wanted eatables depending upon their mood, taste and freshness of the concerned food items. Suppose, if the food items are not fresh, or they are costly, the customers do not buy. In the case of a textile shop, according to their good will as to the availability of variety and designs of various types of cloths and dress materials, competitiveness in pricing, the customers flock in and do buy their favorite items. In the case of a departmental store, invariably the customers or the buyers, who go there and buy. The most conspicuous feature of a departmental store is, it is the buyer who picks and chooses his or her own items that are kept open for sale. In the case of an automobile dealer selling either a two wheeler or a four wheeler, depending on the brand value and market value of the product, its fuel efficiency, factors such as mileage, speed, pick up etc are the criteria that prompts a customer or a buyer to purchase.

Thus, though selling and buying may seem to be a simple process of a same transaction, they depend upon various factors or advantages a seller enjoys and the buyers prefer. Considering the details given above, invariably the seller or the salesmen mostly remain static with a proclaimed open offer for sale and it is the customer or the buyer who comes there all the way to purchase his or her things.

Therefore, it can safely be concluded that though selling and buying form the process of same transaction, it is the customer who buy and plays a predominant role.


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