Steve Rubel, from Micro Persuasion blog, comments that Google is every company’s homepage. Lets just say for our purposes, let’s substitute “library” for “company’s.” Google is every library’s homepage. Most people will accept the fact that students, business people, and normal everyday people consult with Google first, and may eventually turn to a library if they need furthter assistance. How can one capitalize on that?
Rubel details a couple ways that companies [libraries]can stand out in Google searchers in his company’s “Search Engine Visibility” position paper. Much of this is focused on PR professionals, and use vernacular such as “search engine marketing,” however the main concept of this paper is crucial to the future of libraries. Content available at libraries needs to be visible to search engines, because that is how people search for information. Content off all types such as articles, books, and journals are all easily findable via Google.
In many ways, libraries have depended on our vendors to propagate content on to search engines – and dutyfully so. In reality it is our vendor’s content we’re talking about. A relatively long-standing service like Access My Library from Gale/Cengage, which gives article abstracts to search engines and directs searchers to their local library websites, is a good example. A newer effort such as the Reference Guide, helps visitors with question and concerns with many of todays modern problems.
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