Getting and keeping customers is really a matter of establishing a personal relationship with them. Granted, it is usually short-term and not too deep, but it is still a relationship. If you are active in article marketing, you still have to focus on creating that personal interest.
Outline the problem specifically for your target audience. Simply saying “Eradicate Mold in the Tub” does not create a personal bond. If the problem you are trying to solve is mold, think of why your reader would want to ebolish it. “Improve your health by eradicating mold,” or “Stop embarassment by ridding your tub of mold.” Both of those topics are more personal.
The next step is to solve the problem. You do not want to simply explain how to get rid of mold, but explain why it will increase health or eliminate that embarassment. People respond better to things that effect them personally.
In order to demonstate the effectiveness of the solution to the problem, you might want to include personal anecdotes. “I used XYZ mold remover to get rid of the mold in my tub and my repiratory problems disappeared!” Don’t make it sound like a come on, but instead a sincere sharing of helpful hints.
Finally, you should reveal the positive, long term outcome of the solution. Tell the article reader that not only did you get rid of the mold, but that it never came back. It is important for people to understand what the action you want them to take will do for them personally.
When writing articles to hawk a product, you want to create a personal interest in it. Make the reader feel as if the article is written just for them, and they will profit mightily from doing what the article says to do.