These days writing letters on actual paper is almost a lost and forgotten art. But it hasn’t died out altogether and thankfully there are still places out there that sell a good selection of specialty stationery. If you happen to own or work at a store that sells stationery, you have probably found out that there are good and bad ways of setting up your in-store displays. You can set up the displays in your store to look eye-catching to your customers, or you can be more laid back about it and lose sales due to a sloppy looking store front. There are ways of displaying particular items that will catch your customer’s eye and this tends to make your store more money. As specialist stationary can sometimes be more expensive when compared to the price of regular paper it can be harder to sell. The key is to set up a display somewhere noticeable in your store where your customers will see it and be able to stop and look at it. Also, be sure to have all of the items available in your store. You can even sell stationery packages with all or some of the items in the display at a reduced price.
Appeal to people’s likes and dislikes. And remember specialist stationery usually comes in themes. You can find paper, pens and pencils, envelopes, stickers, etc all within the same theme, and it is a good idea to include all of these things in your stationery displays. I would suggest setting up a table or a few tables somewhere prominent in your store, and laying down a nice cloth that will accentuate the color of the stationery display. You can then find items that would go in a stationery exhibit, such as pens, pencils, paper boxes, stickers, and anything else that would sell with stationery.
Consider stationery as a luxury item. Give it special treatment when you display it. Do not make every display the same, and definitely do not make the displays boring! Be creative with the items you have, and try to adorn the display tables tastefully. Prop the stationery kits up onto something so the customers can get a good view of them when they come into the store, and “trim” the tables with other stationery things such as special pens, stickers, etc. Just remember that the better your stationery displays look, the better the chances are that you will sell more stationery items. Customers like to see pretty, tasteful and well-designed displays in the stores in which they shop.