How to find your writing specialism

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Finding paying work when you start out in the world of freelance writing can be difficult.  You ideally want to build up a portfolio of work that you can proudly present to future clients and editors and in order to do this, it helps if you have a specialism.

If you contain your writing to one subject area, you’ll find it much easier to focus your work, target your markets and get good paying gigs. 

As your freelance career grows, so too can your area of writing, but narrowing down the field at the start is a good way to find and get repeat work.

The first question to ask yourself is what do you like to read about? 
Look at the type of magazines you subscribe to. What blogs and websites do you like to visit? 
What you like to read about, you’ll most certainly like to write about, so analysing your reading material is a good place to start.

Another area to look at is your career history.
Have you had any interesting employment positions that gave you expert knowledge in a particular field?  Have you taken any specialist training or completed courses in a certain topic? 
This insider information makes you, if not an expert, then certainly some way towards one and this can be a good writing specialism choice.

What are your hobbies and pastimes?  Is there an activity that you’ve always wanted to try? 
If you want to find out about something,  then you can write about your research as you go and this subject can become your specialism as you learn.

Once you’ve narrowed down the area that you want to write in, you’ll find it easier to generate new article ideas and gain commissions.

Having a reputation as being a specialist in a certain area makes it more likely that you’ll receive repeat assignments and build good relationships with editors; all resulting in more work for you.


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