We’ve all been there. You have a great site or blog, but the traffic numbers just aren’t growing like they should be. You’ve read 101 ways to increase your traffic and nothing’s changing. Clearly, someone out there knows how to get traffic. How can I get the traffic to my site?
Glad you asked.
Let’s go through some practical things you can do to boost performance. Now, internet advertising isn’t a black art, but it will take some time and money. The more time you have to put into it, the less money it will cost and vice-versa.
Got the Time
It’s important to take a careful balance between the time and money portions, but if you have more time than money, there are definitely some ways to promote your website. First, you can use sites like Bukisa.com. Write articles about your content and provide some original content for the article itself. For example, I run a Free Online DVD Organizing Website so I wrote an article on how to organize your movies online. Sure, I use the website I run as a reference, but I also provide content about organizing, scanning bar codes, etc. When you write articles, be sure to provide some useful content.
Don’t be passive – generate your own leads. For example, I found one website that creates non-linear traffic growth if you’re willing to promote your link. You’ll have to click some links and get others into the program, but you can literally generate 1000’s or tens of thousands of hits if you’re willing to promote it. It’s completely free, but you’ll need to promote the links. Check it out here.
You should also submit your site to directories. There are plenty of internet directories that will take your submissions for free, so be sure to take advantage of those. There are also some sites that will submit you to 100 or more directories for only a few dollars. You can decide for yourself if it’s worth your time or your money.
Got the Money
First and foremost, make sure you’re taking advantage of Google adwords. With Google you will be able to hit as many users as your budget allows. You’re going to pay per click for the traffic, but that may work well, especially if you’re selling a product.
Consider hiring an SEO/SEM expert if you really don’t have the time to do the work yourself. They should take a look at your website and provide optimizations on the website itself and be able to also create inbound traffic. A lot of the techniques they will use are actually what we discussed in the “Got the Time” section. Presumably an SEO/SEM expert will already have some of the channels in place to generate the search engine placement and traffic that you are looking for.
In Either Case
… be sure to check out all of the resources available to you on the web. My own site on Starting Internet Businesses is a blog that contains all sorts of useful tips for anyone who is new to online marketing. There are also blogs run by Google and other individuals who have some good insight on what to do and not to do.
In any case, don’t let yourself be overwhelmed by the myriad of options out there. You can usually start small with just about any online marketing campaign, so stick a toe in the water and see how it goes. Work at it and invest in your marketing and you’ll have loads of traffic in no time!